In celebration of its 4th year of existence, Nigeria’s leading branding and public relations firm, Zenera Consulting, recently partnered with CSR-in-Action, to launch the ‘Good Citizen’ Reading Club at Olomu Community Secondary School, Ajah.
The Good Citizen is one of CSR-in-Action’s flagship initiatives, focused on developing individual character, unity and ethical nationalism. This launch, happening just a few days after Nigeria’s independence, was well-timed and much lauded by the school authorities. Students were elated to see the team from Zenera and CSR-in-Action, and they gladly trooped out of their classes to participate in this club, donning their branded T-shirts from Zenera and CSR-in-Action.
The Managing Partner of Zenera Consulting, Meka Olowola, in his opening remarks, advised the students not to lose hope in Nigeria despite the numerous challenges in the country.
He said, “We love Nigeria and that is why we are here, we need to make Nigeria a place we can grow up in and be proud of. Zenera is encouraging you to grow up as good citizens and contribute your quota to making Nigeria a better place…keep exemplifying the right values even when no one is watching. You need to start from now”. He also advised them to face their studies and do well and make their school, family and the nation proud.
Bekeme Masade-Olowola, the Chief Executive and Founder of CSR-in-Action, educated the students on the values of a good citizen and why they need to imbibe these values in building the ideal Nigeria. In her words, “If we truly want to make an impact in this nation, it would be through young people because with you, there is still opportunity to learn the basic values you need for the future. We want to be able to talk to you about what the right values for building the Nigeria of our dreams are. We are teaching the principles of being a decent, contributing member of the society”.
The pupils took turns in reading out the contents of the booklets, sponsored by Zenera, on two Good Citizen values (Honesty and Responsibility). They were also excited to share instances when they had exhibited honesty in dealing with friends, family and strangers.
The visit ended with a series of beautiful pictures and one-on-one interactions with students who were eager to learn more about the Good Citizen initiative.
More information about the Good Citizen can be found at https://www.csr-in-action.com/goodcitizen/