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UID:2c9251cc3eea67512c0059aeacb6d686@www.csr-in-action.com
SUMMARY:Brand and Communication Management
DESCRIPTION:Facilitators:\n\n 	Brian Anigbo\, Manager\, – Creative Str
 ategy\, Zenera Consulting \n 	Soromidayo George\, Director\, Corporate 
 Affairs\, Unilever \n 	Tosin Mfon\, Corporate Communications\, Access B
 ank \n\n\n\n\nCSR-in-Action Consulting is Nigeria’s foremost and expert 
 partner in developing and integrating sustainable business strategies to cr
 eate shared value\, increase economic viability\, ensure environmental resp
 onsibility\, and promote social accountability.\n\n\n\n\n\n\nThe 3rd in the
  series of training – and the 2nd in 2016 – the Brand and communicati
 on Management training held on Friday\, 18th November 2016\, to educate the
  representatives of the CSOs on the technical skills required to build its 
 brand for value creation and to enhance corporate and communication. The tr
 aining was designed to furnish CSOs with the right media tools and techniqu
 es to drive and promote their cause and presence online.\n\nIn light of thi
 s\, it was crucial that participants be exposed to seasoned professionals i
 n the person of Soromidayo George\, Meka Olowola and Amaechi Okobi\, who
  have unmatched competency in this regard. Obviously delighted by the oppor
 tunity\, the 47 participants\, identified several matters which are summari
 sed below:\n\n 	CSOs face challenges in pushing out their brands positively
  to the public\, and find it hard to convert publicity into value for their
  organisations\n 	CSOs have hitherto shied away from the use of brand mater
 ials because the impact on their brand narrative\, as well as on their acti
 vities to their activities and operations\, has been unclear\n 	CSOs have a
 lso struggled with building a brand identity that speaks to the vision\, mi
 ssion and focus areas of the organisation\n\n\n\n 
LOCATION:Online
DTSTAMP:20260501T023612Z
DTSTART:20161118T130000Z
DTEND:20260501T220000Z
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